The Man Behind The
Google Leak
Erfan Azimi is the CEO of EA Eagle Digital, a leading brand marketing agency that specializes in innovative strategies, focusing on organic marketing, data-driven analysis, and enterprise SEO/AI.
Featured In
World AI Technology Expo 2025
Recognized for transformative contributions to Enterprise SEO & AI strategies.
2025
Traffic Generated For Clients
Cumulative organic traffic value from long-term partnerships.
$180M+
Revenue Generated
Directly attributed to organic.
61+
Happy Clients
Global enterprise brands.
The Day SEO
Changed Forever
For 20 years, the industry operated on guesses and Google's PR narratives. In May 2024, Erfan Azimi changed the paradigm by bringing 2,500+ pages of internal engineering documentation to light.
Uncovering the "Yago" API
While analyzing public repositories, Erfan identified a massive commit containing the ContentWarehouse API. It wasn't just code; it was the DNA of Google Search, containing over 14,000 ranking attributes that Google had kept hidden.
Truth Over Silence
Understanding the risks, Erfan chose transparency. He shared the documents with industry veterans Rand Fishkin (SparkToro) and Mike King (iPullRank) to verify the authenticity, ensuring the data would be interpreted correctly for the world.
The "Google Lied" Narrative
The leak confirmed what many suspected: Google's public representatives had misled the industry about key ranking factors like Click-Through Rate (NavBoost), Chrome Data, and Domain Authority.
message GoogleApiOneBox {
// Confirmed: Chrome Data Used
optional ChromeInTotal chrome_views = 1;
// Confirmed: Site Authority Exists
optional SiteAuthority site_auth_score = 2;
// Confirmed: Clicks (NavBoost)
optional NavBoost good_clicks = 3;
optional NavBoost bad_clicks = 4;
optional QualityBoost small_personal_site = 5;
// ... 14,000 more attributes
/* Status: LEAK VERIFIED */
The "Black Box" Opened
The Great Unveiling
Comparing decades of PR statements vs. the Engineering reality.
"We don't use Chrome data."
Google repeatedly denied using browser history for rankings.
Module: ChromeInTotal
Chrome views are explicitly tracked for site-wide quality scores.
"Clicks are too noisy."
They claimed Click-Through-Rate (CTR) wasn't a ranking signal.
System: NavBoost
"Good Clicks" and "Bad Clicks" are fundamental re-ranking signals.
"No Domain Authority."
"We don't have a website authority score." - John Mueller
Metric: siteAuthority
A literal site-wide authority metric exists in the compressed quality signals.
The era of guessing is over. We don't just know the history—we use these 14,000+ verified data points to engineer your growth.
Apply the "Leak Strategy" to your brandLatest Videos
Short, tactical clips on the Google Leak, Enterprise SEO, and AI.
Why the Google Leak Actually Matters
A quick hit on what changed for serious brands overnight.
Enterprise SEO vs. “Tricks”
Why the leak makes performance branding more important than ever.
AI Strategy for Serious Brands
A quick framework for using AI without losing control of your brand.
Fueled by the Trust of Others
What Erfan Azimi accomplished by sharing the leaks was more than the SEO community could achieve in two decades.
The hero behind the recent Google API leak. There's so much good in this document.
Ready to Dominate Your Market?
Schedule an exclusive strategy session with our enterprise team.
Book Your Consultation